The Clubhouses
Our clubhouses will be a cycling meeting place and home to curated cycling design stores, set within the landscape and culture of the places we love and inspired by the enduring traditions of local cycling.
The first locations will be in Italy, the US and the UAE. More than a shop, the clubhouses will be places to return to—where cycling culture, thoughtful design, and local identity meet in a way that feels natural and lasting.
Positioning
The clubhouses are being created because cycling has always been more than a sport where we are.
It is a culture shaped by landscapes, long conversations and the quiet rituals that surround every ride. The road begins at the café, continues through the hills, and ends again around a table. The clubhouses are being created to honor that rhythm.
What matters is not only the kilometres on the road, but the moments shared before and after.
Design plays an essential role in shaping that experience.
Quercia reflects the belief that cycling culture and design culture naturally belong together. The objects, bicycles, and environment are curated with care — not to impress, but to create a place that feels considered, welcoming, and quietly refined.
Oak bicycles form the backbone of the riding experience.
Born from a racing mindset but perfectly at home in the slower rhythm of life, they represent a balance between performance, design, and enjoyment of the road.
The clubhouses won't be simply somewhere to stop.
They'll be somewhere to belong — even if only for an afternoon.
Locations
Castelmuzio, Italy
Opening in late 2026/ early 2027
Set in the Tuscan village of Castelmuzio, the space acts as a meeting point for riders, travelers, and neighbors. Some arrive for a ride, others for coffee, and many simply to experience the atmosphere that cycling creates around it.
This clubhouse will be named Quercia — the Italian word for oak — reflects the deeper roots behind the project. It connects the place to the Oak brand and to the family heritage from which the idea grew. Like the tree itself, Quercia stands for endurance, patience, and the idea that some places are built to last.
Boise, ID
Opening in 2027
This is our home—where our headquarters are. Our community, our inspiration and our motivation.
We want to do this right and so we won't be opening "just another bike shop", it arguably won't even be a bike shop... We can't wait to share it with you.
Abu Dhabi, UAE
Opening in 2028
The desert is in our blood and we will be coming with the intention of also taking a different approach to the market and industry in the area, focusing on the core of our brand, what we stand for and what we believe a retail location ok Oak should look like.