Carbon chainrings are on the more expensive end of the upgrade spectrum. If you're going in that direction, Digirit is the way to go (maybe the only way).

Some of the lightest, most reliable and aero chainrings out there!

A minimal designed, affordable and versatile power meter.

Some of the most unique, well designed, chainrings out there, only available from us (last we checked).

Ultimate weight weenie upgrade. Beautifully designed.

We love our friends at HED, and awesome American brand, with an epic history. We stand by these wheels as the go-to wheels for crit racing.

Built for rough courses and bad roads, with extra tread structure and control when conditions are less than perfect.

For time trials and triathlon, when you want some of the lightest, fastest tubeless road tires available.

Our go‑to WorldTour‑level race tire: 320 TPI cotton casing, Graphene + Silica compound, and a ride feel that rewards committed riding.

Race‑inspired tire for high‑mileage riders who want speed and durability in the same package.

Wether you need a pro fork chip holder (IYKYK) or a lightweight option to standard inner tubes, these are realistically the only option.

Another great lightweight tube. Tubeless alternative. Also just a great item to keep in your saddle bad.

Don't want the mess of tubeless AND want a lighter, reliable option?

Shoes are expensive these days. That doesn't mean you can't have beautiful, minimalistic, more affordable ones. Enter the Fizik Lyra.

Breathable, sock-type ankle wrap, all white, soft and minimalistic. Our go-to shoe right now.

The perfect carry-on bag for traveling cyclists that doubles as a great EDC carrier.

Off-the-bike comfort is important. In style.

The Deep Roots collection illustrations in one place, ready for your wall. Perfect for non-cyclists and obsessive cyclists alike.

For some reason light cranks are hard to find, especially good looking ones. We found the best ones.

Beautiful, lightweight rotor lock rings. Bling for days.