Oak’s guiding principle #3 - Joy

I want to share about our third guiding principle, a personal one—Joy.

Not wanting to sound cheesy or cliché but this one really does mean a lot to me, especially in the cycling World. Cycling is known for elitism, meaning more experienced/ faster guys aren’t welcoming to beginners/ slower guys; there seem to be a lot of social barriers in order to progress in the sport: I really dislike that.

Cycling is a beautiful sport, everyone should be welcomed and encouraged to improve and achieve the best version of themselves. For that to happen, there has to be positivity and encouragement in everything cycling related—rides, races, social media…—there needs to be more joy.

So, here at Oak, I want to make sure that at the center of everything we do is a big deep bucket of joy. That will be the fuel, the blood behind all our actions and decisions.