Oak’s guiding principle #2 - Racing

The first brand pillar I talked about in regards to our brand strategy was Family. Today I’d like to talk about the second one—Racing.

If Family is our heart, Racing is our core. It is to us the definition of purposeful and enjoyable riding. The promotion of adrenaline through fast riding (professional or amateur races, fast group rides or a hit out with friends!).

This is the reason why we strive to create fast, competitive products. It is the reason as to why we continually research and learn about what innovations are being created in the speed realm of the cycling world. And we do this together. Not just internally but with our extended family; and that’s an invitation, to you, and everyone passionate about bike racing. To join us in this adventure of becoming faster and enjoying doing so together.